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Noah J Goldstein

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1) Yes!: 50 scientifically proven ways to be persuasive

Author

Goldstein, Noah J

Publisher

Simon & Schuster Audio

Pub. Date

[2009]

Language

English

Description

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Reveals how to incorporate subtle changes that can positively affect the ways in which professionals advertise, write, and speak, covering a range of topics, from outmaneuvering a rival to the ineffectiveness of voice-mail messages.

2) Six degrees of social influence: science, application, and the psychology of Robert Cialdini

Publisher

Oxford University Press

Pub. Date

2012.

Language

English

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Noah J Goldstein

1) Yes!: 50 scientifically proven ways to be persuasive

2) Six degrees of social influence: science, application, and the psychology of Robert Cialdini