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Psychologische Marktforschung

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Author

Salcher, Ernst F

Publisher

Walter de Gruyter

Publication Date

1995

Edition

2., neu bearbeitete Aufl. /

Language

Deutsch

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Contributors

Hoffelt, Petra
ProQuest (Firm)

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Subjects

Subjects

Advertising
Advertising -- Psychological aspects
Electronic books
Marketing research
Motivation research (Marketing)
Psychological aspects

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