From the Book - Regular Print
Explaining your research is a professional necessity
Learning a new communications paradigm. Understand your audiences ; Plan your research communication strategy
Effectively reaching your peers. Give compelling talks ; Develop informative visuals ; Create effective poster presentations ; Write clear research explanations ; Build a quality web site
Engaging lay audiences. Forge your research communications strategy ; The essential news release ; Craft releases that tell your research story ; Target releases to key audiences ; Produce effective research photography ; Produce informative research videos ; Organize dynamic multimedia presentations ; Create e-newsletters, wikis, blogs, podcasts, social networks, and webinars ; Write popular articles, op=eds, and essays ; Author popular books ; Become a public educator ; Persuade administrators, donors, and legislators
Explaining your research through the media. Parse publicity's pros and cons ; Understand journalists ; Meet journalists' needs ; Prepare for media interviews ; Make the interview work for you ; Protect yourself from communication traps ; Manage media relations at scientific meetings ; Should you be a public scientist?
