Audio recording for profit: the sound of money

Part I. Rock and Roots 1 --

1. L.A. Goldrush

Thirty Years of Studio Excellence

3 --

2. Yesterday, Today, and Tomorrow

Where We've Been and Where We're Going

11 --

Part II. Going Global - The New Realities 17 --

3. Global Recording Village Is Now 19 --

4. What Is World Class? 25 --

5. Motherships and Satellites: The New Generation 31 --

6. So You Want to Build a Recording Studio? 36 --

7. Tips for the Smaller Studio 43 --

Part III. Creating and Maintaining Success 49 --

8. Twelve Steps Toward Better Management 51 --

9. YOUR Studio Time 62 --

10. Management by Exception 67 --

11. Covet Your Second Thoughts 72 --

12. Praise and Productivity 77 --

Part IV. Diversify or Die 81 --

13. Audio Recording in the 21st Century 83 --

14. Diversification: Providing New Services to Different Clients 87 --

15. Secrets of Success on the New Recording Frontier 94 --

Part V. Creative Marketing and Promotion 101 --

16. Pro-Audio Pro-Motion 103 --

17. Attracting the Client: Record, Film, and Television Companies 108 --

18. Attracting the Mix: Music Producers and Audio Engineers 113 --

19. Working (with) the Press 119 --

20. Market-Driven Profit Centers

Finding Your Niche

124 --

Part VI. Financial Concerns 129 --

21. Protect Your Success 131 --

22. Profit Today, Prepare for Tomorrow 136 --

23. Profit from Your Financial Statements 141 --

24. Art of Credit and Collection 146 --

25. Equipment Leasing

Is It for You?

151 --

Part VII. Sound Economics 157 --

26. Smart Studio Pricing 159 --

27. Examining Your Profit Centers 165 --

28. A Few Good Chess Moves Can Boost Your Profitability 171 --

29. Learn from Outsiders What Is Best for Your Business 175 --

Part VIII. Importance of Conventions 181 --

30. AES the Smart Way 183 --

31. AES Europe

A Different Perspective

188 --

32. NAB Means New Audio Business 192 --

Part IX. Efficient Facility Management 197 --

33. Communication Then and Now 199 --

34. Good Insurance Is the Best Policy 204 --

35. Projecting Future Business

While You Enjoy It!

209 --

36. Paper Tiger Can Destroy You

Training Is the Answer

213 --

Part X. Sound of Money 217 --

37. Absolute Symbiosis

Suppliers and Providers

219 --

38. Changing Roles of Music Producer and Audio Engineer 224 --

39. Console Obsolescence

What Do I Do Now?

229 --

40. Acoustics for the 21st Century 234 --

41. Second Digital Revolution 245 --

42. Recording for Profit

The $ound of Money

250 --

Epilogue: Woodstock '94

A Major Pro Audio Case History

255.