Why you should visit cemeteries : survivorship bias
Does Harvard make you smarter? : swimmer's body illusion
Why you see shapes in the clouds : clustering illusion
If fifty million people say something foolish, it is still foolish : social proof
Why you should forget the past : sunk cost fallacy
Don't accept free drinks : reciprocity
Beware the "special case" : confirmation bias (part 1)
Murder your darlings : confirmation bias (part 2)
Don't bow to authority : authority bias
Leave your supermodel friends at home : contrast effect
Why we prefer a wrong map to none at all : availability bias
Why "no pain, no gain" should set alarm bells ringing : the it'll-get-worse-before-it-gets-better fallacy
Even true stories are fairy tales : story bias
Why you should keep a diary : hindsight bias
Why you systematically overestimate your knowledge and abilities : overconfidence effect
Don't take news anchors seriously : chauffeur knowledge
You control less than you think : illusion of control
Never pay your lawyer by the hour : incentive super-response tendency
The dubious efficacy of doctors, consultants, and psychotherapists : regression to mean
Never judge a decision by its outcome : outcome bias
Less is more : paradox of choice
You like me, you really, really like me : liking bias
Don't cling to things : endowment effect
The inevitability of unlikely events : coincidence
The calamity of conformity : groupthink
Why you'll soon be playing mega trillions : neglect of probability
Why the last cookie in the jar makes your mouth water : scarcity error
When you hear hoofbeats, don't expect a zebra : base-rate neglect
Why the "balancing force of the universe" is baloney : gambler's fallacy
Why the wheel of fortune makes our heads spin : the anchor
How to relieve people of their millions : induction
Why evil is more striking than good : loss aversion
Why teams are lazy : social loafing
Stumped by a sheet of paper : exponential growth
Curb your enthusiasm : winner's curse
Never ask a writer if the novel is autobiographical : fundamental attribution error
Why you shouldn't believe in the stork : false causality
Why attractive people climb the career ladder more quickly : halo effect
Congratulations! you've won Russian roulette : alternative paths
False prophets : forecast illusion
The deception of specific cases : conjunction fallacy
It's not what you say, but how you say it : framing
Why watching and waiting is torture : action bias
Why you are either the solution
or the problem : omission bias
Don't blame me : self-serving bias
Be careful what you wish for : hedonic treadmill
Do not marvel at your existence : self-selection bias
Why experience can damage your judgment : association bias
Be wary when things get off to a great start : beginner's luck
Sweet little lies : cognitive dissonance
Live each day as if it were your last
but only on Sundays : hyperbolic discounting
Any lame excuse : "because" justification
decide less : decision fatigue
Would you wear Hitler's sweater? : contagion bias
Why there is no such thing as an average war : the problem with averages
How bonuses destroy motivation : motivation crowding
If you have nothing to say, say nothing : twaddle tendency
How to increase the average IQ of two states : Will Rogers phenomenon
If you have an enemy, give him information : information bias
Hurts so good : effort justification
Why small things loom large : the law of small numbers
Handle with care : expectations
Speed traps ahead! : simple logic
How to expose a charlatan : Forer effect
Volunteer work is for the birds : volunteer's folly
Why you are a slave to your emotions : affect heuristic
Be your own heretic : introspection illusion
Why you should set fire to your ships : inability to close doors
Disregard the brand new : neomania
Why propaganda works : sleeper effect
Why it's never just a two-horse race : alternative blindness
Why we take aim at young guns : social comparison bias
Why first impressions are deceiving : primacy and recency effects
Why you can't beat homemade : not-invented-here syndrome
How to profit from the implausible : the black swan
Knowledge is nontransferable : domain dependence
The myth of like-mindedness : false-consensus effect
You were right all along : falsification of history
Why you identify with your football team : in-group out-group bias
The difference between risk and uncertainty : ambiguity aversion
Why you go with the status quo : default effect
Why "last chances" make us panic : fear of regret
How eye-catching details render us blind : salience effect
Why money is not naked : house-money effect
Why New Year's resolutions don't work : procrastination
Build your own castle : envy
Why you prefer novels to statistics : personification
You have no idea what you are overlooking : illusion of attention
Hot air : strategic misrepresentation
Where's the off switch? : overthinking
Why you take on too much : planning fallacy
Those wielding hammers see only nails : déformation professionnelle
Mission accomplished : Zeigarnik effect
The boat matters more than the rowing : illusion of skill
Why checklists deceive you : feature-positive effect
Drawing the bull's eye around the arrow : cherry picking
The Stone Age hunt for scapegoats : fallacy of the single cause
Why speed demons appear to be safer drivers : intention-to-treat error
Why you shouldn't read the news : news illusion.