Brand Luther : 1517, printing, and the making of the Reformation
(Book - Regular Print)
Author
Published
New York : Penguin Press, 2015.
Physical Desc
xvi, 383 pages : illustrations, maps ; 24 cm
Status
Black Canyon City Community Library - NF - Nonfiction Books
284.1092 PETTEGREE
1 available
284.1092 PETTEGREE
1 available
More Details
Published
New York : Penguin Press, 2015.
Format
Book - Regular Print
Language
English
Notes
Bibliography
Includes bibliographical references (pages 343-368) and index.
Description
When Martin Luther posted his "theses" on the door of the Wittenberg church in 1517, protesting corrupt practices, he was virtually unknown. Within months, his ideas spread across Germany, then all of Europe; within years, their author was not just famous, but infamous, responsible for catalyzing the violent wave of religious reform that would come to be known as the Protestant Reformation and engulfing Europe in decades of bloody war. Luther came of age with the printing press, and the path to glory of neither one was obvious to the casual observer of the time. Printing was, and is, a risky business--the questions were how to know how much to print and how to get there before the competition. Pettegree illustrates Luther's great gifts not simply as a theologian, but as a communicator, indeed, as the world's first mass-media figure, its first brand. He recognized the power of pamphlets, written in the colloquial German of everyday people, to win the battle of ideas. But that wasn't enough--not just words, but the medium itself was the message. Fatefully, Luther had a partner in the form of artist and businessman Lucas Cranach, who together with Wittenberg's printers created the distinctive look of Luther's pamphlets. Together, Luther and Cranach created a product that spread like wildfire--it was both incredibly successful and widely imitated. Soon Germany was overwhelmed by a blizzard of pamphlets, with Wittenberg at its heart; the Reformation itself would blaze on for more than a hundred years. This book fuses the history of religion, of printing, and of capitalism--the literal marketplace of ideas--into one enthralling story, revolutionizing our understanding of one of the pivotal figures and eras in human history.--Adapted from book jacket.
Description
"A revolutionary look at Martin Luther, the Reformation, and the birth of publishing, on the eve of the Reformation's 500th anniversary, "--Amazon.com.
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Location | Call Number | Status |
---|---|---|
Black Canyon City Community Library - NF - Nonfiction Books | 284.1092 PETTEGREE | Find It Now |
Subjects
LC Subjects
Christian literature -- Publishing -- Germany -- History -- 16th century.
Germany -- Church history -- 16th century.
Luther, Martin, -- 1483-1546.
Printing -- Germany -- Wittenberg (Saxony-Anhalt) -- History -- 16th century.
Reformation -- Germany.
Wittenberg (Saxony-Anhalt, Germany) -- History -- 16th century.
Germany -- Church history -- 16th century.
Luther, Martin, -- 1483-1546.
Printing -- Germany -- Wittenberg (Saxony-Anhalt) -- History -- 16th century.
Reformation -- Germany.
Wittenberg (Saxony-Anhalt, Germany) -- History -- 16th century.
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Citations
APA Citation, 7th Edition (style guide)
Pettegree, A. (2015). Brand Luther: 1517, printing, and the making of the Reformation . Penguin Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Pettegree, Andrew. 2015. Brand Luther: 1517, Printing, and the Making of the Reformation. Penguin Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Pettegree, Andrew. Brand Luther: 1517, Printing, and the Making of the Reformation Penguin Press, 2015.
MLA Citation, 9th Edition (style guide)Pettegree, Andrew. Brand Luther: 1517, Printing, and the Making of the Reformation Penguin Press, 2015.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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