The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
(Book - Regular Print)

Book Cover
Average Rating
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., [2015].
Edition
Fifth edition.
Physical Desc
xxi, 458 pages : illustrations ; 23 cm
Status
Prescott Valley Public Library - NF - Nonfiction Books
658.872 SCO
1 available

More Details

Published
Hoboken, New Jersey : John Wiley & Sons, Inc., [2015].
Format
Book - Regular Print
Edition
Fifth edition.
Language
English

Notes

Bibliography
Index included.
Description
"The pioneering guide to the future of marketing, The New Rules of Marketing & PR, has been updated and revised to retain its place as the top marketing and public relations book available. Learn the latest tools and techniques to communicate with buyers directly and in real-time, raise online visibility, and increase sales. For professionals, entrepreneurs, business owners, and professors alike, this one-of-a-kind guide offers actionable strategies that can be implemented immediately. In this completely revised and updated Fifth edition, David Meerman Scott offers fresh examples of success from organizations around the world ; delivers revised and expanded information on techniques like Inbound Marketing, Content Marketing, and Newsjacking; and offers the latest on social networks such as YouTube, Twitter, Facebook, Instagram, Snapchat, and LinkedIn. The New Rules of Marketing & PR gives you the inside track to gain attention for your product, service, or idea at a fraction of the cost of traditional marketing and PR programs." -- Back cover.

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Citations

APA Citation, 7th Edition (style guide)

Scott, D. M. (2015). The new rules of marketing & PR: how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly (Fifth edition.). John Wiley & Sons, Inc..

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Scott, David Meerman. 2015. The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. John Wiley & Sons, Inc.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Scott, David Meerman. The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly John Wiley & Sons, Inc, 2015.

MLA Citation, 9th Edition (style guide)

Scott, David Meerman. The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly Fifth edition., John Wiley & Sons, Inc., 2015.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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