Selling blue elephants : how to make great products that people want before they even know they want them
(Book - Regular Print)
Author
Contributors
Published
Upper Saddle River, N.J. : Wharton School Pub., [2007].
Physical Desc
xvi, 252 pages : illustrations ; 24 cm
Status
Prescott College - CIRCCOLL - Circulating Collection
HF5415.153.M68 2007
1 available
HF5415.153.M68 2007
1 available
More Details
Published
Upper Saddle River, N.J. : Wharton School Pub., [2007].
Format
Book - Regular Print
Language
English
Notes
Bibliography
Includes bibliographical references and index.
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Copies
| Location | Call Number | Status |
|---|---|---|
| Prescott College - CIRCCOLL - Circulating Collection | HF5415.153.M68 2007 | Find It Now |
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Citations
APA Citation, 7th Edition (style guide)
Moskowitz, H. R., & Gofman, A. (2007). Selling blue elephants: how to make great products that people want before they even know they want them . Wharton School Pub..
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Moskowitz, Howard R and Alex. Gofman. 2007. Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them. Wharton School Pub.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Moskowitz, Howard R and Alex. Gofman. Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them Wharton School Pub, 2007.
MLA Citation, 9th Edition (style guide)Moskowitz, Howard R., and Alex Gofman. Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them Wharton School Pub., 2007.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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