Contagious : why things catch on
(Book - Regular Print)

Book Cover
Average Rating
Published
New York : Simon & Schuster Paperbacks, 2016.
Edition
First Simon & Schuster trade paperback edition.
Physical Desc
viii, 244 pages : illustrtions ; 22 cm
Status
Yavapai College Prescott - LIMBO - Items being donated to other libraries
HF5415.153.B463 2016
1 available

More Details

Published
New York : Simon & Schuster Paperbacks, 2016.
Format
Book - Regular Print
Edition
First Simon & Schuster trade paperback edition.
Language
English

Notes

Bibliography
Includes bibliographical references (pages 215-233) and index.
Description
In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. The book combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread - for designing messages, advertisements, and information that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, this book will show you how to make your product or idea catch on.

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Citations

APA Citation, 7th Edition (style guide)

Berger, J. (2016). Contagious: why things catch on (First Simon & Schuster trade paperback edition.). Simon & Schuster Paperbacks.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Berger, Jonah. 2016. Contagious: Why Things Catch On. Simon & Schuster Paperbacks.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Berger, Jonah. Contagious: Why Things Catch On Simon & Schuster Paperbacks, 2016.

MLA Citation, 9th Edition (style guide)

Berger, Jonah. Contagious: Why Things Catch On First Simon & Schuster trade paperback edition., Simon & Schuster Paperbacks, 2016.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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