The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
(Book - Regular Print)

Book Cover
Average Rating
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., [2017].
Edition
Sixth edition.
Physical Desc
xxi, 426 pages ; 23 cm
Status
Yavapai College Prescott - LIMBO - Items being donated to other libraries
HF5415.1265.S393 2017
1 available

More Details

Published
Hoboken, New Jersey : John Wiley & Sons, Inc., [2017].
Format
Book - Regular Print
Edition
Sixth edition.
Language
English

Notes

General Note
Earlier edition: 2015.
General Note
Includes index.
Description
Methods of buying are changing rapidly-- and the rules of marketing and public relations need to change along with them. Social media, real-time marketing and other online techniques must supplement your off-line methods. Scott provides actionable strategies that can be implemented immediately.

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Citations

APA Citation, 7th Edition (style guide)

Scott, D. M. (2017). The new rules of marketing & PR: how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly (Sixth edition.). John Wiley & Sons, Inc..

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Scott, David Meerman. 2017. The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. John Wiley & Sons, Inc.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Scott, David Meerman. The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly John Wiley & Sons, Inc, 2017.

MLA Citation, 9th Edition (style guide)

Scott, David Meerman. The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly Sixth edition., John Wiley & Sons, Inc., 2017.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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