A sustainable mind : building bridges to more effective environmental advocacy through audio podcasting
(Book - Regular Print)

Thesis,MSES,Green Mountain College,2015

Includes bibliographical references.

A Sustainable Mind was born out of a desire to strengthen communication within the environmental movement. The project seeks to forge stronger relationships between experts -- highly skilled and dedicated individuals within the area of environmental sustainability -- and the podcast's target audience -- everyday people who desire positive environmental change but lack the resources to accomplish it. The goal is to increase support and spread awareness and actions for sustainability. This is reflected in the podcast's signature phrase, "Alone we can impact a few but together we can change the world." A Sustainable Mind is a seed from which an inclusive community of like-minded individuals is growing, offering education and a safe-space to discuss and practice personal sustainability. Regular content is published through the A Sustainable Mind podcast, audio-only episodes available online, and a discussion group is growing with the participation of regular listeners. In this setting earth-conscious individuals may be more apt to try out new ecological activities or add elements to their already eco-friendly lifestyle. To ensure that A Sustainable Mind is serving the needs of its target audience, increasing their knowledge and participation in personal sustainability, a survey was created to inform the selection of guests and the questions they were asked. Based on survey results a list of over one hundred guests was determined and eight of those individuals were interviewed prior to the September 14, 2015 launch of the podcast. The show's guests include everyday people that have gained international attention for the positive environmental impact they have made. These 'changemakers' retain their relatable status while being seen as experts by their peers, serving as a model whose work may be duplicated by an individual, household or community. Another hundred guests will be interviewed on the show and their episodes released over the next year.