Analytics at work : smarter decisions, better results
(Book - Regular Print)
Author
Contributors
Published
Boston, Mass. : Harvard Business Press, [2010].
Physical Desc
xiii, 214 pages : illustrations ; 25 cm
Status
Embry Riddle Aero University - CIRCCOLL - Circulating Collection
HD38.7.D378 2010
1 available
HD38.7.D378 2010
1 available
More Details
Published
Boston, Mass. : Harvard Business Press, [2010].
Format
Book - Regular Print
Language
English
Notes
Bibliography
Includes bibliographical references and index.
Description
"In their previous book, Competing on Analytics, Thomas H. Davenport and Jeanne G. Harris showed how pioneering firms were building their entire strategies around their analytical capabilities. Rather than "going with their gut" when pricing products, maintaining inventory, or hiring talent, managers in these firms use data, analysis, and systematic reasoning to make decisions that improve efficiency, risk management, and profits." "Now, in Analytics at Work, Davenport, Harris, and coauthor Robert Morison reveal how all managers can effectively deploy analytics in their day-to-day operations - one business decision at a time. The authors show how many types of analytical tools, from statistical analysis to qualitative measures like systematic behavior coding, can improve decisions about everything from what new product offering might interest customers to whether marketing dollars are being most effectively deployed." "Based on new research and illustrated with examples from companies including Humana, Best Buy, Progressive Insurance, and Hotels.com, this implementation-focused guide outlines a five-step model for deploying and succeeding with analytical initiatives."--BOOK JACKET.
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Location | Call Number | Status |
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Embry Riddle Aero University - CIRCCOLL - Circulating Collection | HD38.7.D378 2010 | Find It Now |
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Citations
APA Citation, 7th Edition (style guide)
Davenport, T. H., Harris, J. G., & Morison, R. (2010). Analytics at work: smarter decisions, better results . Harvard Business Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Davenport, Thomas H., 1954-, Jeanne G. Harris and Robert. Morison. 2010. Analytics At Work: Smarter Decisions, Better Results. Harvard Business Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Davenport, Thomas H., 1954-, Jeanne G. Harris and Robert. Morison. Analytics At Work: Smarter Decisions, Better Results Harvard Business Press, 2010.
MLA Citation, 9th Edition (style guide)Davenport, Thomas H., Jeanne G Harris, and Robert Morison. Analytics At Work: Smarter Decisions, Better Results Harvard Business Press, 2010.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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