Catalog Search Results
Author
Publisher
KoganPage
Pub. Date
2019.
Language
English
Description
The integration of online and offline marketing techniques is central to modern marketing practice. Companies can no longer compete if their digital and traditional marketing operate in silos, and organizations are therefore looking for graduates with the skills to implement genuinely integrated marketing campaigns. This new edition of Marketing Communications has had, from its very first edition, a strong focus on integration, and will give students...
Author
Publisher
Que
Pub. Date
[2014]
Language
English
Description
"Most PR books tell you how to spin your message. People are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, openly, and authentically and truly earn the trust of your customers, stakeholders, investors, and communities. Top PR thought leader and blogger Gini Dietrich runs the number one PR blog in the world, spinsucks.com, where she shares cutting-edge tips and tools for effective, ethical communications. Now, she's...
Author
Publisher
Thunder Hill Press
Pub. Date
2019.
Language
English
Description
Radical Relevance will help you cut through the marketing message overload your prospects experience. Reach the right people at the right time with the right message. Learn principles, strategies, and tangible tactics to help you: *craft an irresistible marketing message that attracts your ideal clients. *Create a Unique Selling Proposition that separates you from your competition. *Brand your business through solutions to problems. *Create and deliver...
Author
Publisher
Business Expert Press
Pub. Date
2010
Language
English
Description
This book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachable style, this book contains helpful samples and useful checklists that will make even the most timid writers confident that they have represented their...
Series
Journal of Communication Management volume Volume 19, Number 1
Publisher
Emerald
Pub. Date
[2015]
Language
English
Series
Pragmatics and beyond volume Volume 300
Publisher
John Benjamins Publishing Company
Pub. Date
2019.
Language
English
Series
Studies in pragmatics volume Volume 14
Publisher
Koninklijke Brill
Pub. Date
2015.
Language
English