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Author
Series
Wiley and SAS business volume 41
Publisher
John Wiley & Sons
Pub. Date
2011
Language
English
Description
"Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes. How to align information management with company strategy Examines how to get, grow, and retain valuable customers Discusses...
Author
Publisher
PublicAffairs
Pub. Date
2022.
Language
English
Description
"You've been getting ripped off. The rules that have protected consumers for decades are failing. Companies are spying on us. Many of the products we once trusted are dangerous and failing at alarming rates. Whether we are buying a crib, a small appliance, an iPhone app, or shopping for car insurance, it's become harder than ever to know whether the choices we make in the marketplace are putting us at risk--either from physical harm or the abuse of...