Catalog Search Results
Author
Publisher
Regnery Publishing, a Division of Salem Media Group
Pub. Date
[2018]
Language
English
Description
What do you do when the reputation you've built over decades is destroyed in a day? In the court of public opinion, you're rarely innocent until proved guilty, and your enemies don't have to play by the rules. Sitrick reveals the secrets that have made him America's preeminent crisis communications expert. You'll see how the PR legend and his team guided clients like the estate of Michael Jackson and Papa John's Pizza through the media-fueled fires...
4) Story $elling: Hollywood secrets revealed how to sell without selling by telling your brand story
Author
Publisher
Celebrity Press
Pub. Date
[2013]
Language
English
Author
Publisher
Rockport Publishers
Pub. Date
2014.
Language
English
Description
"It's inevitable. At some point in your career as a designer, you're bound to work on a logo. Design: Logo, the exciting new book in our Design: series, is an inspirational resource created for everyone who works or wants to work on logo design. Design: Logo showcases over 300 eye-catching logo designs chosen by two leading identity designers. In addition to being an inspirational guide, this book also includes helpful information such as "Close...
Author
Publisher
Wiley
Pub. Date
c2011
Language
English
Description
"There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, there is a world of free and very inexpensive ways to get the word out. Free Marketing takes us through all these online tips and tricks and explains how best to promote our businesses. However, the book goes beyond the obvious, it covers so much more than the online tricks you'd expect. Whilst half the book looks at online opportunities for...
12) Eficacia de la transmisión de la imagen en el patrocinio deportivo: una aplicación experimental
Author
Publisher
Universitat Jaume I. Servei de Comunicació i Publicacions
Pub. Date
[2009]
Language
Español
Author
Series
LogoLounge volume Volume 8
Publisher
Rockport Publishers
Pub. Date
2014.
Language
English
Author
Series
Publisher
Rockport Publishers
Pub. Date
2012
Language
English
Description
"This celebratory book, the seventh in the series, once again pays tribute to the brilliant work top designers around the world have created for a diverse clientele. This inspiring collection provides a wealth of insight for graphic designers and their clients. The LogoLounge website (www.logolounge.com) showcases the work of the world's top designers as well as up-and-coming new talent, and this book presents the site's best designs of the past year...
Author
Series
Economiae Gestione delle Imprese volume 55
Publisher
G. Giappichelli Editore
Pub. Date
2012.
Language
Italiano
Author
Publisher
Business Expert Press
Pub. Date
2015.
Language
English
Description
Shows how companies can improve their brand value by fostering their online corporate reputation. Communication actions on Facebook fan pages are an important tool on the road to reputation. Considering that reputation is essentially the long-term image of a brand, the book suggests strategies for improving this image in the short term by nurturing engagement with consumers. Engaged consumers who participate in a communal environment are coproducers...