Catalog Search Results
Series
Review of marketing research volume Volume 17
Publisher
Emerald Publishing
Pub. Date
[2020]
Language
English
Author
Publisher
Business Expert Press
Pub. Date
2015.
Language
English
Description
The concept and framework of market sensing was introduced by George Day more than 20 years ago into the strategic marketing literature and especially the philosophy of the market-driven organization. Market sensing can be considered an expression of a company's capabilities to scan the external environment. It does this by using real time data and intelligence to understand business or uncertain changes, to meet the current and future needs of the...
Series
Journal of Business and Industrial Marketing volume Volume 34, Number 3
Publisher
Emerald Publishing Limited
Pub. Date
2019.
Language
English
Author
Series
Publisher
Kogan Page
Pub. Date
2009.
Language
English
Description
Qualitative research is a powerful tool which plays a part in conducting marketing research into customer value analysis, branding and naming, new product launch, customer satisfaction and market segmentation, among other marketing areas. Its techniques include all types of focus groups, in depth one-one-one interviews, intercept studies and observational research. Because of its importance in determining buyer attitudes and beliefs it has been growing...