This educational and motivational guide to using social media to market your brand or business online provides the tools, techniques and tricks to get attention online and turn that attention into profit.

"A collection of essays from today's most acclaimed authors--from Cheryl Strayed to Roxane Gay to Jennifer Weiner, Alexander Chee, Nick Hornby, and Jonathan Franzen--on the realities of making a living in the writing world. In the literary world, the debate around writing and commerce often begs us to take sides: either writers should be paid for everything they do or writers should just pay their dues and count themselves lucky to be published. You...