"Social media has become an important marketing strategy for many businesses. From social media influencers who share their lives, insights, and favorite products with their followers to those who work behind the scenes to build websites, create content, and make videos, there are many ways to use creativity and online savvy to earn a living or bring in some extra cash"--Provided by publisher.

"Ninety-five percent of innovations fail because innovators imagine demand where there is none-this book shows how to find authentic demand hiding in plain sight. The absolutely unique approach of Deliberate Innovation is to NOT use imagination to find what the authors describe as Authentic Demand. If you want to be in the five percent of innovators who succeed, this book will be the key"--