The editors and contributors address issues of social justice and examine how people's struggles can inform public issues and in turn be transformed into social policy. Their writings are underpinned by a critical framework, and they are committed to addressing issues of inequality. As with previous editions, their aim is to show how the practices of qualitative research can effect change in the world in positive ways.--From publisher description....

Qualitative research is a powerful tool which plays a part in conducting marketing research into customer value analysis, branding and naming, new product launch, customer satisfaction and market segmentation, among other marketing areas. Its techniques include all types of focus groups, in depth one-one-one interviews, intercept studies and observational research. Because of its importance in determining buyer attitudes and beliefs it has been growing...

"Getting a qualitative article or book published involves more than simply doing the research, writing it up, and sending it off. You also need to know how to navigate the social relations of presenting your work to the journal editor or book publisher--and how to craft your message to them--if you want to be successful. Written by a highly-respected publisher of qualitative research, this brief, practical resource shows you how to identify the right...