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Series
Qualitative Market Research An International Journal volume Volume 17, Number 2
Publisher
Emerald Group Publishing Limited
Pub. Date
2014.
Language
English
Publisher
Jossey-Bass
Pub. Date
Ã2012
Language
English
Description
The authors provide an up-to-date guide to qualitative study design, data collection, analysis, and reporting. Step by step, the authors explain a range of methodologies and methods for conducting qualitative research focusing on how they are applied when conducting an actual study.
