Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders commanding up to 75 percent of total marketing budgets. From straightforward discounts on products to more complex omni-channel consumer competitions and contests, sales promotions play a vital role as both strategic and tactical marketing tools. Those responsible for sales promotions must deliver real results in cut-throat competitive trading environments....

A renowned film director has been stung by a series of flops. In an attempt to get out of debt, he takes the only option open to him--directing a teenage science-fiction movie about a flying pickle.

Program about the history and evolution of advertising, from ancient times to commercials in cyberspace.