Catalog Search Results
Author
Publisher
Business Expert Press
Pub. Date
2014.
Language
English
Description
As the media landscape has evolved over the past few years, especially with the emergence of interactive media and social media, the philosophy of advertising is significantly changing. Most businesses realize that the days when they relied on three national networks (ABC, NBC, and CBS) and a few national newspapers to advertise are gone; thus, they begin to find alternatives to standardized advertising. Many of them begin to adopt more individualized...
3) Experiential marketing: secrets, strategies, and success stories from the world's greatest brands
Author
Publisher
John Wiley & Sons
Pub. Date
[2016]
Language
English
Author
Publisher
Praeger
Pub. Date
[2015]
Language
English
Description
"This compelling book shows companies new methods of marketing communication that will break through the noise created by the competition and allow them to differentiate their offerings and their brands"--
"This title identifies obstacles impeding conventional communications campaigns in today's world; the most appropriate responses to these problems might in fact be new marketing concepts. What the book ultimately reveals are the key factors in...
Author
Publisher
McGraw-Hill Education
Pub. Date
[2016]
Language
English
Description
"A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business.... This model has worked wonders for Pulizzi and countless other people featured in the book. Connect these...
18) Challenges and opportunities for change in food marketing to children and youth: workshop summary
Publisher
National Academies Press
Pub. Date
[2013]
Language
English