Catalog Search Results
Author
Publisher
Business Expert Press
Pub. Date
2014.
Language
English
Description
As the media landscape has evolved over the past few years, especially with the emergence of interactive media and social media, the philosophy of advertising is significantly changing. Most businesses realize that the days when they relied on three national networks (ABC, NBC, and CBS) and a few national newspapers to advertise are gone; thus, they begin to find alternatives to standardized advertising. Many of them begin to adopt more individualized...
3) Experiential marketing: secrets, strategies, and success stories from the world's greatest brands
Author
Publisher
John Wiley & Sons
Pub. Date
[2016]
Language
English
15) Challenges and opportunities for change in food marketing to children and youth: workshop summary
Publisher
National Academies Press
Pub. Date
[2013]
Language
English
18) Generation like
Series
Publisher
PBS / Frontline
Pub. Date
[2014]
Language
English
Description
FRONTLINE correspondent Douglas Rushkoff explores how the perennial teen quest for identity and connection has migrated to social media, and exposes the game of cat-and-mouse that corporations are playing with these young consumers. Here is a powerful examination of the evolving and complicated relationship between teens and the companies that are increasingly working to target them.