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Author
Publisher
Business Expert Press
Pub. Date
2012
Language
English
Description
The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate the most revenue? The purpose of this book is to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions.
Author
Publisher
Business Expert Press
Pub. Date
c2012
Language
English
Description
Executives and managers hear or read headlines about recent economic data nearly every business day. Most important economic statistics are the products of programs designed to collect and analyze data to report summary results at regular intervals. Properly interpreted, these economic indicators provide useful barometers for different aspects of the economy and identify trends that aid better planning decisions. Economic indicators are available...
Author
Publisher
Business Expert Press
Pub. Date
2013.
Language
English
Description
Today's news media displays an intense fascination with the global economy--and for good reason. The degree of worldwide economic integration is unprecedented, and rising globalization has lifted living standards and reduced poverty. Foreign markets and new technologies continue to present opportunities for entrepreneurs and corporations. Still, economic shocks can spread across the world in minutes, impacting billions of lives. Citizens are understandably...
Author
Publisher
Business Expert Press
Pub. Date
2013
Language
English
Description
Economics, far from being the "dismal science," offers us valuable lessons that can be applied to our everyday experiences. At its heart, economics is the science of choice and a study of economic principles that allows us to achieve a more informed understanding of how we make our choices, whether these choices occur in our everyday life, in our work environment, or at the national or international level. The present text represents a common sense...
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