Catalog Search Results
Author
Series
Publisher
Kogan Page
Pub. Date
2009.
Language
English
Description
Qualitative research is a powerful tool which plays a part in conducting marketing research into customer value analysis, branding and naming, new product launch, customer satisfaction and market segmentation, among other marketing areas. Its techniques include all types of focus groups, in depth one-one-one interviews, intercept studies and observational research. Because of its importance in determining buyer attitudes and beliefs it has been growing...
2) Questionnaire design: how to plan, structure and write survey material for effective market research
Author
Series
Publisher
Kogan Page Limited
Pub. Date
2013.
Language
English
Description
"Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be recorded, and facilitate data processing. Questionnaire Design explains the role of questionnaires in market research and looks at different types of questionnaire, examining when and how they should be deployed. The book explains how to plan, structure...
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