Belief systems, religion, and behavioral economics marketing in multicultural environments
(eBook)
Author
Contributors
Kahle, Lynn R., author.
Published
New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014.
Edition
First edition.
Physical Desc
1 online resource (xii, 143 pages)
Status
More Details
Format
eBook
Language
English
ISBN
9781606497050 (e-book)
Notes
General Note
Part of: 2014 digital library.
Bibliography
Includes bibliographical references (pages 123-135) and index.
Restrictions on Access
Access restricted to authorized users and institutions.
Description
Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, it cannot be denied that it has received scant attention. Many do not realize (or resist) the idea that religion is a key contributor to a consumer's core values, which then contribute to consumption decisions, voting practices, reaction to pro-social messages and public policy, as well as donating behavior.
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Citations
APA Citation, 7th Edition (style guide)
Minton, E. A., & Kahle, L. R. (2014). Belief systems, religion, and behavioral economics: marketing in multicultural environments (First edition.). Business Expert Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Minton, Elizabeth A. and Lynn R., Kahle. 2014. Belief Systems, Religion, and Behavioral Economics: Marketing in Multicultural Environments. Business Expert Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Minton, Elizabeth A. and Lynn R., Kahle. Belief Systems, Religion, and Behavioral Economics: Marketing in Multicultural Environments Business Expert Press, 2014.
MLA Citation, 9th Edition (style guide)Minton, Elizabeth A.,, and Lynn R. Kahle. Belief Systems, Religion, and Behavioral Economics: Marketing in Multicultural Environments First edition., Business Expert Press, 2014.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
3c823645-91a2-d437-af21-39a151b60a6d-eng
Grouping Information
| Grouped Work ID | 3c823645-91a2-d437-af21-39a151b60a6d-eng |
|---|---|
| Full title | belief systems religion and behavioral economics marketing in multicultural environments |
| Author | minton elizabeth a |
| Grouping Category | book |
| Last Update | 2022-06-07 21:23:19PM |
| Last Indexed | 2024-05-11 03:23:42AM |
Book Cover Information
| Image Source | syndetics |
|---|---|
| First Loaded | Jun 21, 2022 |
| Last Used | Apr 30, 2024 |
Marc Record
| First Detected | Aug 09, 2021 02:04:17 PM |
|---|---|
| Last File Modification Time | Nov 22, 2021 10:10:05 AM |
MARC Record
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| 020 | |z 9781606497043 (paperback) | ||
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| 100 | 1 | |a Minton, Elizabeth A.,|e author. | |
| 245 | 1 | 0 | |a Belief systems, religion, and behavioral economics|h [eBook] :|b marketing in multicultural environments /|c Elizabeth A. Minton and Lynn R. Kahle. |
| 250 | |a First edition. | ||
| 264 | 1 | |a New York, New York (222 East 46th Street, New York, NY 10017) :|b Business Expert Press,|c 2014. | |
| 300 | |a 1 online resource (xii, 143 pages) | ||
| 336 | |a text|2 rdacontent | ||
| 337 | |a computer|2 rdamedia | ||
| 338 | |a online resource|2 rdacarrier | ||
| 490 | 1 | |a Economics collection,|x 2163-7628 | |
| 500 | |a Part of: 2014 digital library. | ||
| 504 | |a Includes bibliographical references (pages 123-135) and index. | ||
| 505 | 0 | |a Preface -- 1. Behavioral economics and belief systems -- 2. Demystifying belief systems -- 3. Belief systems of the western world & interpretations for behavioral economics -- 4. Belief systems of the eastern world & interpretations for behavioral economics -- 5. The disconnect between belief systems and behavioral economics -- 6. Comparing belief systems: influences on behavioral economics -- 7. Comparing belief systems: influences on consumers -- 8. Managerial implications for businesses -- 9. Cases -- 10. Conclusion -- Appendix -- Notes -- References -- Index. | |
| 506 | |a Access restricted to authorized users and institutions. | ||
| 520 | 3 | |a Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, it cannot be denied that it has received scant attention. Many do not realize (or resist) the idea that religion is a key contributor to a consumer's core values, which then contribute to consumption decisions, voting practices, reaction to pro-social messages and public policy, as well as donating behavior. | |
| 588 | |a Title from PDF title page (viewed on January 3, 2014). | ||
| 650 | 0 | |a Economics|x Religious aspects. | |
| 650 | 0 | |a Economics|x Psychological aspects. | |
| 650 | 0 | |a Multiculturalism in advertising. | |
| 650 | 0 | |a Consumer behavior|x Religious aspects. | |
| 653 | |a religion | ||
| 653 | |a religiosity | ||
| 653 | |a religious affiliation | ||
| 653 | |a belief systems | ||
| 653 | |a Christian | ||
| 653 | |a Jew | ||
| 653 | |a Muslim | ||
| 653 | |a Hindu | ||
| 653 | |a Buddhist | ||
| 653 | |a Confucianist | ||
| 653 | |a Taoist | ||
| 653 | |a behavioral economics | ||
| 653 | |a consumer behavior | ||
| 653 | |a decision making | ||
| 653 | |a morality | ||
| 653 | |a donation behavior | ||
| 653 | |a sustainability | ||
| 653 | |a holidays | ||
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Kahle, Lynn R.,|e author. | |
| 776 | 0 | 8 | |i Print version:|z 9781606497043 |
| 797 | 2 | |a ProQuest (Firm) | |
| 830 | 0 | |a 2014 digital library. | |
| 830 | 0 | |a Economics collection.|x 2163-7628. | |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yavapai-ebooks/detail.action?docID=1575554|x Yavapai College|y Yavapai College users click here to access |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/prescottcollege-ebooks/detail.action?docID=1575554|x Prescott College|y Prescott College users click here to access |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yln-ebooks/detail.action?docID=1575554|x Yavapai Library Network|y All other users click here to access |
| 945 | |a E-Book | ||
