Dynamic customer strategy today's CRM
(eBook)
Author
Published
New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014.
Edition
First edition.
Physical Desc
1 online resource (156 pages) : illustrations.
Status
More Details
Format
eBook
Language
English
ISBN
9781606496978 (e-book)
Notes
General Note
Part of: 2014 digital library.
Bibliography
Includes bibliographical references (pages 149-150) and index.
Restrictions on Access
Access restricted to authorized users and institutions.
Description
Marketers, merchandisers, and sales executives alike are struggling with Big Data--the data streaming at increasing speeds from myriad channels and options for communicating with customers. The tools are likely to continue to multiply, paralyzing many executives with simply too many choices. Using data from a four-year study, this book provides a process for rigorous decision making, eliminating the paralysis and optimizing decision making for marketing performance. This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform marketing practice and help current and future business leaders navigate through the competitive storms unleashed by technological change.
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Citations
APA Citation, 7th Edition (style guide)
Tanner, J. F. (2014). Dynamic customer strategy: today's CRM (First edition.). Business Expert Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Tanner, John F.. 2014. Dynamic Customer Strategy: Today's CRM. Business Expert Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Tanner, John F.. Dynamic Customer Strategy: Today's CRM Business Expert Press, 2014.
MLA Citation, 9th Edition (style guide)Tanner, John F.. Dynamic Customer Strategy: Today's CRM First edition., Business Expert Press, 2014.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
8711220b-3059-895d-7384-babe74cf0ddb-eng
Grouping Information
| Grouped Work ID | 8711220b-3059-895d-7384-babe74cf0ddb-eng |
|---|---|
| Full title | dynamic customer strategy todays crm |
| Author | tanner john f |
| Grouping Category | book |
| Last Update | 2022-06-07 21:23:19PM |
| Last Indexed | 2024-04-30 04:27:30AM |
Book Cover Information
| Image Source | syndetics |
|---|---|
| First Loaded | Feb 22, 2024 |
| Last Used | Feb 22, 2024 |
Marc Record
| First Detected | Aug 09, 2021 01:41:22 PM |
|---|---|
| Last File Modification Time | Nov 22, 2021 09:37:54 AM |
MARC Record
| LEADER | 03840nam a2200685 i 4500 | ||
|---|---|---|---|
| 001 | EBC1582127 | ||
| 003 | MiAaPQ | ||
| 006 | m E | | ||
| 007 | cr cnu|||||||| | ||
| 008 | 140105s2014 nyua foab 001 0 eng d | ||
| 020 | |a 9781606496978 (e-book) | ||
| 020 | |z 9781606496961 (paperback) | ||
| 035 | |a (Sirsi) EBC1582127 | ||
| 035 | |a (Sirsi) EBC1582127 | ||
| 035 | |a (OCoLC)867482208 | ||
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| 050 | 4 | |a HF5415.55|b .T253 2014 | |
| 082 | 0 | |a 658.812|2 23 | |
| 100 | 1 | |a Tanner, John F.,|e author. | |
| 245 | 1 | 0 | |a Dynamic customer strategy |h [eBook]:|b today's CRM /|c John F. Tanner, Jr. |
| 250 | |a First edition. | ||
| 264 | 1 | |a New York, New York (222 East 46th Street, New York, NY 10017) :|b Business Expert Press,|c 2014. | |
| 300 | |a 1 online resource (156 pages) :|b illustrations. | ||
| 336 | |a text|2 rdacontent | ||
| 337 | |a computer|2 rdamedia | ||
| 338 | |a online resource|2 rdacarrier | ||
| 490 | 1 | |a Marketing strategy collection,|x 2150-9662 | |
| 500 | |a Part of: 2014 digital library. | ||
| 504 | |a Includes bibliographical references (pages 149-150) and index. | ||
| 505 | 0 | |a 1. Big data and dynamic customer strategy -- 2. The elements of dynamic customer strategy -- 3. Making sense of big data -- 4. Operationalizing strategy -- 5. Acquiring big (and little) data -- 6. Analytics for the rest of us -- 7. Turning models into customers -- 8. Of metrics and models -- 9. Making the case for big data solutions -- 10. Customer culture -- Notes -- References -- Index. | |
| 506 | |a Access restricted to authorized users and institutions. | ||
| 520 | 3 | |a Marketers, merchandisers, and sales executives alike are struggling with Big Data--the data streaming at increasing speeds from myriad channels and options for communicating with customers. The tools are likely to continue to multiply, paralyzing many executives with simply too many choices. Using data from a four-year study, this book provides a process for rigorous decision making, eliminating the paralysis and optimizing decision making for marketing performance. This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform marketing practice and help current and future business leaders navigate through the competitive storms unleashed by technological change. | |
| 588 | |a Title from PDF title page (viewed on January 5, 2014). | ||
| 650 | 0 | |a Customer relations|x Management. | |
| 653 | |a big data | ||
| 653 | |a customer relationship management | ||
| 653 | |a customer strategy | ||
| 653 | |a omnichannel marketing, | ||
| 653 | |a multichannel marketing | ||
| 653 | |a shopper journey | ||
| 653 | |a path to purchase | ||
| 653 | |a attribution modeling | ||
| 653 | |a dynamic customer strategy | ||
| 653 | |a integrated marketing management | ||
| 653 | |a marketing automation | ||
| 655 | 4 | |a Electronic books. | |
| 776 | 0 | 8 | |i Print version:|z 9781606496961 |
| 797 | 2 | |a ProQuest (Firm) | |
| 830 | 0 | |a 2014 digital library. | |
| 830 | 0 | |a Marketing strategy collection.|x 2150-9662. | |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yavapai-ebooks/detail.action?docID=1582127|x Yavapai College|y Yavapai College users click here to access |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/prescottcollege-ebooks/detail.action?docID=1582127|x Prescott College|y Prescott College users click here to access |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yln-ebooks/detail.action?docID=1582127|x Yavapai Library Network|y All other users click here to access |
| 945 | |a E-Book | ||
