Effective advertising strategies for your business
(eBook)
Author
Published
New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014.
Edition
First edition.
Physical Desc
1 online resource (122 pages)
Status
More Details
Format
eBook
Language
English
ISBN
9781606498699
Notes
General Note
Part of: 2014 digital library.
Bibliography
Includes bibliographical references (pages 109-120) and index.
Restrictions on Access
Access restricted to authorized users and institutions.
Description
As the media landscape has evolved over the past few years, especially with the emergence of interactive media and social media, the philosophy of advertising is significantly changing. Most businesses realize that the days when they relied on three national networks (ABC, NBC, and CBS) and a few national newspapers to advertise are gone; thus, they begin to find alternatives to standardized advertising. Many of them begin to adopt more individualized advertising approaches, empowered by the Internet technologies. Although a few high-technology companies--such as Google, Facebook, and Amazon--are showing success in delivering individualized advertising messages to consumers, this approach (including both personalization and customization) is not suitable for all businesses. The problem is that many companies don't know what strategy is the best for their business. The purpose of this book is to describe in detail and discuss the pros and cons of each of the three fundamental strategies of advertising: standardized, targeted, and individualized. The importance of collecting consumer insights and incorporating those insights into advertising messages will be highlighted. No single strategy is absolutely more effective than the others; however, here you are given a real strategy based on a scrutiny of the value proposition of the business and expectations of consumers.
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Citations
APA Citation, 7th Edition (style guide)
Li, C. (2014). Effective advertising strategies for your business (First edition.). Business Expert Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Li, Cong.. 2014. Effective Advertising Strategies for Your Business. Business Expert Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Li, Cong.. Effective Advertising Strategies for Your Business Business Expert Press, 2014.
MLA Citation, 9th Edition (style guide)Li, Cong.. Effective Advertising Strategies for Your Business First edition., Business Expert Press, 2014.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
1b09dcc5-4506-50af-3bbb-023bc1c5414f-eng
Grouping Information
Grouped Work ID | 1b09dcc5-4506-50af-3bbb-023bc1c5414f-eng |
---|---|
Full title | effective advertising strategies for your business |
Author | li cong |
Grouping Category | book |
Last Update | 2022-06-07 21:23:19PM |
Last Indexed | 2024-04-27 02:44:35AM |
Book Cover Information
Image Source | syndetics |
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First Loaded | Sep 24, 2022 |
Last Used | Apr 27, 2024 |
Marc Record
First Detected | Aug 09, 2021 01:41:34 PM |
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Last File Modification Time | Nov 22, 2021 09:37:59 AM |
MARC Record
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100 | 1 | |a Li, Cong.,|e author. | |
245 | 1 | 0 | |a Effective advertising strategies for your business |h [eBook]/|c Cong Li. |
250 | |a First edition. | ||
264 | 1 | |a New York, New York (222 East 46th Street, New York, NY 10017) :|b Business Expert Press,|c 2014. | |
300 | |a 1 online resource (122 pages) | ||
336 | |a text|2 rdacontent | ||
337 | |a computer|2 rdamedia | ||
338 | |a online resource|2 rdacarrier | ||
490 | 1 | |a Marketing strategy collection,|x 2150-9662 | |
500 | |a Part of: 2014 digital library. | ||
504 | |a Includes bibliographical references (pages 109-120) and index. | ||
505 | 0 | |a 1. How does advertising function in general? -- 2. What are the three advertising strategies? -- 3. How does standardized advertising strategy work? -- 4. How does targeted advertising strategy work? -- 5. How does individualized advertising strategy work? -- 6. How to gather consumer insights for advertising -- 7. How to incorporate consumer insights into advertising -- 8. How to integrate different advertising strategies together -- Notes -- References -- Index. | |
506 | |a Access restricted to authorized users and institutions. | ||
520 | 3 | |a As the media landscape has evolved over the past few years, especially with the emergence of interactive media and social media, the philosophy of advertising is significantly changing. Most businesses realize that the days when they relied on three national networks (ABC, NBC, and CBS) and a few national newspapers to advertise are gone; thus, they begin to find alternatives to standardized advertising. Many of them begin to adopt more individualized advertising approaches, empowered by the Internet technologies. Although a few high-technology companies--such as Google, Facebook, and Amazon--are showing success in delivering individualized advertising messages to consumers, this approach (including both personalization and customization) is not suitable for all businesses. The problem is that many companies don't know what strategy is the best for their business. The purpose of this book is to describe in detail and discuss the pros and cons of each of the three fundamental strategies of advertising: standardized, targeted, and individualized. The importance of collecting consumer insights and incorporating those insights into advertising messages will be highlighted. No single strategy is absolutely more effective than the others; however, here you are given a real strategy based on a scrutiny of the value proposition of the business and expectations of consumers. | |
588 | |a Title from PDF title page (viewed on August 4, 2014). | ||
650 | 0 | |a Target marketing. | |
650 | 0 | |a Advertising. | |
653 | |a advertising strategy | ||
653 | |a customization | ||
653 | |a individualization | ||
653 | |a personalization | ||
653 | |a standardization | ||
653 | |a targeting | ||
655 | 4 | |a Electronic books. | |
776 | 0 | 8 | |i Print version:|z 9781606498682 |
797 | 2 | |a ProQuest (Firm) | |
830 | 0 | |a 2014 digital library. | |
830 | 0 | |a Marketing strategy collection.|x 2150-9662 | |
856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yavapai-ebooks/detail.action?docID=1744750|x Yavapai College|y Yavapai College users click here to access |
856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/prescottcollege-ebooks/detail.action?docID=1744750|x Prescott College|y Prescott College users click here to access |
856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yln-ebooks/detail.action?docID=1744750|x Yavapai Library Network|y All other users click here to access |
945 | |a E-Book |