Improving sales and marketing collaboration a step-by-step guide
(eBook)
Author
Contributors
Biemans, Wim G., 1960-, author.
Published
New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Edition
First edition.
Physical Desc
1 online resource (xviii, 187 pages)
Status
More Details
Format
eBook
Language
English
ISBN
9781606498033
Notes
General Note
Part of: 2014 digital library.
Bibliography
Includes bibliographical references (pages 179-183) and index.
Restrictions on Access
Access restricted to authorized users and institutions.
Description
In any company, sales and marketing are the two primary business functions that are focused on creating satisfied customers. Because of their complementary orientations and objectives, these two functions are ideally positioned for a fruitful, synergetic collaboration. Unfortunately, the practical reality in many companies is far removed from this utopia. Sales and marketing personnel fail to communicate effectively, resulting in misunderstandings, lack of communication, frustration, and sometimes even downright anger and sabotage. Instead of supporting each other in creating superior value for customers, sales and marketing fight tiresome internal battles that are a drain on profits, efficiency and customer satisfaction.
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Citations
APA Citation, 7th Edition (style guide)
Malshe, A., & Biemans, W. G. (2015). Improving sales and marketing collaboration: a step-by-step guide (First edition.). Business Expert Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Malshe, Avinash. and Wim G. Biemans. 2015. Improving Sales and Marketing Collaboration: A Step-by-step Guide. Business Expert Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Malshe, Avinash. and Wim G. Biemans. Improving Sales and Marketing Collaboration: A Step-by-step Guide Business Expert Press, 2015.
MLA Citation, 9th Edition (style guide)Malshe, Avinash.,, and Wim G. Biemans. Improving Sales and Marketing Collaboration: A Step-by-step Guide First edition., Business Expert Press, 2015.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
1a87a63c-6e7c-68f2-2984-86410006ad6c-eng
Grouping Information
Grouped Work ID | 1a87a63c-6e7c-68f2-2984-86410006ad6c-eng |
---|---|
Full title | improving sales and marketing collaboration a step |
Author | malshe avinash |
Grouping Category | book |
Last Update | 2022-06-07 21:23:19PM |
Last Indexed | 2024-03-29 02:32:38AM |
Book Cover Information
Image Source | syndetics |
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First Loaded | Aug 4, 2022 |
Last Used | Mar 19, 2024 |
Marc Record
First Detected | Aug 09, 2021 02:01:55 PM |
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Last File Modification Time | Nov 22, 2021 10:06:19 AM |
MARC Record
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100 | 1 | |a Malshe, Avinash.,|e author. | |
245 | 1 | 0 | |a Improving sales and marketing collaboration|h [eBook] :|b a step-by-step guide /|c Avinash Malshe and Wim Biemans. |
250 | |a First edition. | ||
264 | 1 | |a New York, New York (222 East 46th Street, New York, NY 10017) :|b Business Expert Press,|c 2015. | |
300 | |a 1 online resource (xviii, 187 pages) | ||
336 | |a text|2 rdacontent | ||
337 | |a computer|2 rdamedia | ||
338 | |a online resource|2 rdacarrier | ||
490 | 1 | |a Selling and sales force management collection,|x 2161-8917 | |
500 | |a Part of: 2014 digital library. | ||
504 | |a Includes bibliographical references (pages 179-183) and index. | ||
505 | 0 | |a Preface -- Introduction -- Working together to create value for customers -- Sales and marketing don't always get along -- Taking a look under the hood of the interface -- Mending the rift between sales and marketing -- Assessing your sales-marketing interface -- Challenges to your sales-marketing interface -- Appendix. The sales-marketing huddle: workshop template -- About the authors -- Notes -- References -- Index. | |
506 | 1 | |a Access restricted to authorized users and institutions. | |
520 | 3 | |a In any company, sales and marketing are the two primary business functions that are focused on creating satisfied customers. Because of their complementary orientations and objectives, these two functions are ideally positioned for a fruitful, synergetic collaboration. Unfortunately, the practical reality in many companies is far removed from this utopia. Sales and marketing personnel fail to communicate effectively, resulting in misunderstandings, lack of communication, frustration, and sometimes even downright anger and sabotage. Instead of supporting each other in creating superior value for customers, sales and marketing fight tiresome internal battles that are a drain on profits, efficiency and customer satisfaction. | |
588 | |a Title from PDF title page (viewed on December 21, 2014). | ||
650 | 0 | |a Sales management. | |
650 | 0 | |a Marketing|x Management. | |
653 | |a sales-marketing relationship | ||
653 | |a sales-marketing alignment | ||
653 | |a managing sales-marketing interface | ||
655 | 4 | |a Electronic books. | |
700 | 1 | |a Biemans, Wim G.,|d 1960-,|e author. | |
776 | 0 | 8 | |i Print version:|z 9781606498026 |
797 | 2 | |a ProQuest (Firm) | |
830 | 0 | |a 2014 digital library. | |
830 | 0 | |a Selling and sales force management collection.|x 2161-8917 | |
856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yavapai-ebooks/detail.action?docID=1881869|x Yavapai College|y Yavapai College users click here to access |
856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/prescottcollege-ebooks/detail.action?docID=1881869|x Prescott College|y Prescott College users click here to access |
856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yln-ebooks/detail.action?docID=1881869|x Yavapai Library Network|y All other users click here to access |
945 | |a E-Book |