Improving sales and marketing collaboration a step-by-step guide
(eBook)

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Average Rating
Contributors
Published
New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Edition
First edition.
Physical Desc
1 online resource (xviii, 187 pages)
Status

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Format
eBook
Language
English
ISBN
9781606498033

Notes

General Note
Part of: 2014 digital library.
Bibliography
Includes bibliographical references (pages 179-183) and index.
Restrictions on Access
Access restricted to authorized users and institutions.
Description
In any company, sales and marketing are the two primary business functions that are focused on creating satisfied customers. Because of their complementary orientations and objectives, these two functions are ideally positioned for a fruitful, synergetic collaboration. Unfortunately, the practical reality in many companies is far removed from this utopia. Sales and marketing personnel fail to communicate effectively, resulting in misunderstandings, lack of communication, frustration, and sometimes even downright anger and sabotage. Instead of supporting each other in creating superior value for customers, sales and marketing fight tiresome internal battles that are a drain on profits, efficiency and customer satisfaction.

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Citations

APA Citation, 7th Edition (style guide)

Malshe, A., & Biemans, W. G. (2015). Improving sales and marketing collaboration: a step-by-step guide (First edition.). Business Expert Press.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Malshe, Avinash. and Wim G. Biemans. 2015. Improving Sales and Marketing Collaboration: A Step-by-step Guide. Business Expert Press.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Malshe, Avinash. and Wim G. Biemans. Improving Sales and Marketing Collaboration: A Step-by-step Guide Business Expert Press, 2015.

MLA Citation, 9th Edition (style guide)

Malshe, Avinash.,, and Wim G. Biemans. Improving Sales and Marketing Collaboration: A Step-by-step Guide First edition., Business Expert Press, 2015.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work ID
1a87a63c-6e7c-68f2-2984-86410006ad6c-eng
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Grouping Information

Grouped Work ID1a87a63c-6e7c-68f2-2984-86410006ad6c-eng
Full titleimproving sales and marketing collaboration a step
Authormalshe avinash
Grouping Categorybook
Last Update2022-06-07 21:23:19PM
Last Indexed2024-03-29 02:32:38AM

Book Cover Information

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First LoadedAug 4, 2022
Last UsedMar 19, 2024

Marc Record

First DetectedAug 09, 2021 02:01:55 PM
Last File Modification TimeNov 22, 2021 10:06:19 AM

MARC Record

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250 |a First edition.
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336 |a text|2 rdacontent
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500 |a Part of: 2014 digital library.
504 |a Includes bibliographical references (pages 179-183) and index.
5050 |a Preface -- Introduction -- Working together to create value for customers -- Sales and marketing don't always get along -- Taking a look under the hood of the interface -- Mending the rift between sales and marketing -- Assessing your sales-marketing interface -- Challenges to your sales-marketing interface -- Appendix. The sales-marketing huddle: workshop template -- About the authors -- Notes -- References -- Index.
5061 |a Access restricted to authorized users and institutions.
5203 |a In any company, sales and marketing are the two primary business functions that are focused on creating satisfied customers. Because of their complementary orientations and objectives, these two functions are ideally positioned for a fruitful, synergetic collaboration. Unfortunately, the practical reality in many companies is far removed from this utopia. Sales and marketing personnel fail to communicate effectively, resulting in misunderstandings, lack of communication, frustration, and sometimes even downright anger and sabotage. Instead of supporting each other in creating superior value for customers, sales and marketing fight tiresome internal battles that are a drain on profits, efficiency and customer satisfaction.
588 |a Title from PDF title page (viewed on December 21, 2014).
650 0|a Sales management.
650 0|a Marketing|x Management.
653 |a sales-marketing relationship
653 |a sales-marketing alignment
653 |a managing sales-marketing interface
655 4|a Electronic books.
7001 |a Biemans, Wim G.,|d 1960-,|e author.
77608|i Print version:|z 9781606498026
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830 0|a 2014 digital library.
830 0|a Selling and sales force management collection.|x 2161-8917
85640|u http://ebookcentral.proquest.com/lib/yavapai-ebooks/detail.action?docID=1881869|x Yavapai College|y Yavapai College users click here to access
85640|u http://ebookcentral.proquest.com/lib/prescottcollege-ebooks/detail.action?docID=1881869|x Prescott College|y Prescott College users click here to access
85640|u http://ebookcentral.proquest.com/lib/yln-ebooks/detail.action?docID=1881869|x Yavapai Library Network|y All other users click here to access
945 |a E-Book