Recycling & redesigning logos a designer's guide to refreshing & rethinking design
(eBook)
Author
Contributors
Published
Beverly, Mass. : Rockport Publishers, c2010.
Physical Desc
192 pages : ill. (chiefly col.)
Status
More Details
Format
eBook
Language
English
Notes
Description
This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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Citations
APA Citation, 7th Edition (style guide)
Hodgson, M., & Porter, M. (2010). Recycling & redesigning logos: a designer's guide to refreshing & rethinking design . Rockport Publishers.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Hodgson, Michael and Matthew. Porter. 2010. Recycling & Redesigning Logos: A Designer's Guide to Refreshing & Rethinking Design. Rockport Publishers.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Hodgson, Michael and Matthew. Porter. Recycling & Redesigning Logos: A Designer's Guide to Refreshing & Rethinking Design Rockport Publishers, 2010.
MLA Citation, 9th Edition (style guide)Hodgson, Michael, and Matthew Porter. Recycling & Redesigning Logos: A Designer's Guide to Refreshing & Rethinking Design Rockport Publishers, 2010.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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Grouped Work ID
1480f9ff-c932-a173-3d9d-7dc2d78aa9c9-eng
Grouping Information
| Grouped Work ID | 1480f9ff-c932-a173-3d9d-7dc2d78aa9c9-eng |
|---|---|
| Full title | recycling and redesigning logos a designers guide to refreshing and rethinking design |
| Author | hodgson michael |
| Grouping Category | book |
| Last Update | 2022-06-07 21:23:19PM |
| Last Indexed | 2024-04-24 02:22:27AM |
Book Cover Information
| Image Source | default |
|---|---|
| First Loaded | Jun 23, 2022 |
| Last Used | Apr 19, 2024 |
Marc Record
| First Detected | Aug 09, 2021 01:14:02 PM |
|---|---|
| Last File Modification Time | Nov 22, 2021 09:21:20 AM |
MARC Record
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| 050 | 4 | |a NC1002.L63|b H63 2010 | |
| 082 | 0 | 4 | |a 741.6|2 22 |
| 100 | 1 | |a Hodgson, Michael|q (Michael R.) | |
| 245 | 1 | 0 | |a Recycling & redesigning logos|h [eBook] :|b a designer's guide to refreshing & rethinking design /|c Michael Hodgson with Matthew Porter. |
| 246 | 3 | |a Recycling and redesigning logos :|b a designer's guide to refreshing and rethinking design | |
| 260 | |a Beverly, Mass. :|b Rockport Publishers,|c c2010. | ||
| 300 | |a 192 p. :|b ill. (chiefly col.) | ||
| 505 | 0 | |a Introduction : The unbearable likeness of bean -- Section 1: A refresher course : Process makes perfect: Spring Advertising ; Glossary ; Interview with Brian Collins, Collins -- The only constant: change : Interview with David Turner, Turner Duckworth -- Sleight of hand (evolution) : Interview with Debbie Millman, Sterling Brands -- Revolutions : Interview with Connie Birdsall and Brendán Murphy, Lippincott ; UPS logo: crossing the Great Divide -- Section 2: Case studies : 28 Limited ; Aboud Creative ; Latin Brand ; Raineri Design ; CSK Partners ; AdamsMorioka ; PhD, A Design Office ; Minelli Inc. ; Carbone Smolan ; Grant Design Collaborative ; Rip Georges ; Chen Design ; Fridge Creative ; Carol Garcia Del Busto ; Mine(TM) ; Julia Reich Design ; Sony ; Pentagram ; Root Studio ; S Design ; Brendán Murphy ; Weights&Pulleys -- Section 3: Logo gallery. | |
| 520 | 8 | |a This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary. | |
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Logos (Symbols)|x Design. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Porter, Matthew. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yavapai-ebooks/detail.action?docID=3399679|x Yavapai College|y Yavapai College users click here to access |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/prescottcollege-ebooks/detail.action?docID=3399679|x Prescott College|y Prescott College users click here to access |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yln-ebooks/detail.action?docID=3399679|x Yavapai Library Network|y All other users click here to access |
| 945 | |a E-Book | ||
