Marketing today's academic library a bold new approach to communicating with students
(eBook)
Author
Contributors
Published
Chicago : American Library Association, 2009.
Physical Desc
xv, 171 pages : ill.
Status
More Details
Format
eBook
Language
English
Notes
Bibliography
Includes bibliographical references and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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Citations
APA Citation, 7th Edition (style guide)
Mathews, B. (2009). Marketing today's academic library: a bold new approach to communicating with students . American Library Association.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Mathews, Brian. 2009. Marketing Today's Academic Library: A Bold New Approach to Communicating With Students. American Library Association.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Mathews, Brian. Marketing Today's Academic Library: A Bold New Approach to Communicating With Students American Library Association, 2009.
MLA Citation, 9th Edition (style guide)Mathews, Brian. Marketing Today's Academic Library: A Bold New Approach to Communicating With Students American Library Association, 2009.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
27a290e3-71bb-2cf0-29cd-bbc7f1e499e9-eng
Grouping Information
| Grouped Work ID | 27a290e3-71bb-2cf0-29cd-bbc7f1e499e9-eng |
|---|---|
| Full title | marketing todays academic library a bold new approach to communicating with students |
| Author | mathews brian |
| Grouping Category | book |
| Last Update | 2022-11-28 12:16:17PM |
| Last Indexed | 2024-05-04 03:01:14AM |
Book Cover Information
| Image Source | default |
|---|---|
| First Loaded | Jun 22, 2022 |
| Last Used | May 5, 2024 |
Marc Record
| First Detected | Aug 09, 2021 12:07:39 PM |
|---|---|
| Last File Modification Time | Nov 22, 2021 07:52:01 AM |
MARC Record
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| 050 | 4 | |a Z716.3|b .M344 2009 | |
| 082 | 0 | 4 | |a 021.7|2 22 |
| 100 | 1 | |a Mathews, Brian|q (Brian Scott) | |
| 245 | 1 | 0 | |a Marketing today's academic library|h [eBook] :|b a bold new approach to communicating with students /|c Brian Mathews. |
| 260 | |a Chicago :|b American Library Association,|c 2009. | ||
| 300 | |a xv, 171 p. :|b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together. | |
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Academic libraries|x Marketing. | |
| 650 | 0 | |a Academic libraries|x Public relations. | |
| 650 | 0 | |a Libraries and students. | |
| 650 | 0 | |a Advertising|x Libraries. | |
| 655 | 4 | |a Electronic books. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yavapai-ebooks/detail.action?docID=474210|x Yavapai College|y Yavapai College users click here to access |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/prescottcollege-ebooks/detail.action?docID=474210|x Prescott College|y Prescott College users click here to access |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yln-ebooks/detail.action?docID=474210|x Yavapai Library Network|y All other users click here to access |
| 945 | |a E-Book | ||
