Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model
(eBook)
Author
Contributors
Published
Hamburg : Diplomica Verlag, 2008.
Physical Desc
v, 97 pages : col. ill.
Status
More Details
Format
eBook
Language
English
Notes
General Note
Cover title.
Dissertation
Zugl. Fachhochschule Osnabrück, Osnabrück, Deutschland, MA-Thesis/Master, 2007.
Bibliography
Includes bibliographical references.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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Citations
APA Citation, 7th Edition (style guide)
J., T. S. (2008). Methods for assessing brand value: a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model . Diplomica Verlag.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)J., Tatiana Soto. 2008. Methods for Assessing Brand Value: A Comparison between the Interbrand Model and the BBDOs Brand Equity Evaluator Model. Diplomica Verlag.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)J., Tatiana Soto. Methods for Assessing Brand Value: A Comparison between the Interbrand Model and the BBDOs Brand Equity Evaluator Model Diplomica Verlag, 2008.
MLA Citation, 9th Edition (style guide)J., Tatiana Soto. Methods for Assessing Brand Value: A Comparison between the Interbrand Model and the BBDOs Brand Equity Evaluator Model Diplomica Verlag, 2008.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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Grouped Work ID
0cf86c27-2d6b-4f40-f0e5-12cd5483ed11-eng
Grouping Information
| Grouped Work ID | 0cf86c27-2d6b-4f40-f0e5-12cd5483ed11-eng |
|---|---|
| Full title | methods for assessing brand value a comparison between the interbrand model and the bbdos brand equity evaluator model |
| Author | j tatiana soto |
| Grouping Category | book |
| Last Update | 2022-06-07 21:23:19PM |
| Last Indexed | 2024-05-18 02:26:06AM |
Book Cover Information
| Image Source | default |
|---|---|
| First Loaded | Jul 9, 2022 |
| Last Used | May 18, 2024 |
Marc Record
| First Detected | Aug 09, 2021 12:11:31 PM |
|---|---|
| Last File Modification Time | Nov 22, 2021 07:57:32 AM |
MARC Record
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| 100 | 1 | |a J., Tatiana Soto. | |
| 245 | 1 | 0 | |a Methods for assessing brand value|h [eBook] :|b a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /|c Tatiana Soto J. |
| 260 | |a Hamburg :|b Diplomica Verlag,|c 2008. | ||
| 300 | |a v, 97 p. :|b col. ill. | ||
| 500 | |a Cover title. | ||
| 502 | |a Zugl. Fachhochschule Osnabrück, Osnabrück, Deutschland, MA-Thesis/Master, 2007. | ||
| 504 | |a Includes bibliographical references. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Brand name products|x Valuation. | |
| 650 | 0 | |a Corporate image. | |
| 655 | 4 | |a Electronic books. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yavapai-ebooks/detail.action?docID=616809|x Yavapai College|y Yavapai College users click here to access |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/prescottcollege-ebooks/detail.action?docID=616809|x Prescott College|y Prescott College users click here to access |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yln-ebooks/detail.action?docID=616809|x Yavapai Library Network|y All other users click here to access |
| 945 | |a E-Book | ||
