Customer data platforms : use people data to transform the future of marketing engagement
(eBook)
Author
Contributors
O'Hara, Chris, author.
Published
Hoboken, New Jersey : Wiley, [2021].
Physical Desc
1 online resource (242 pages)
Status
More Details
Format
eBook
Language
English
ISBN
9781119790129 (e-book)
Notes
Local note
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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Citations
APA Citation, 7th Edition (style guide)
Kihn, M., & O'Hara, C. (2021). Customer data platforms: use people data to transform the future of marketing engagement . Wiley.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Kihn, Martin and Chris, O'Hara. 2021. Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement. Wiley.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Kihn, Martin and Chris, O'Hara. Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement Wiley, 2021.
MLA Citation, 9th Edition (style guide)Kihn, Martin,, and Chris O'Hara. Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement Wiley, 2021.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
2fb1176b-faff-4b92-dcdf-13ec7b9149a6-eng
Grouping Information
| Grouped Work ID | 2fb1176b-faff-4b92-dcdf-13ec7b9149a6-eng |
|---|---|
| Full title | customer data platforms use people data to transform the future of marketing engagement |
| Author | kihn martin |
| Grouping Category | book |
| Last Update | 2024-01-29 07:11:21AM |
| Last Indexed | 2024-04-27 03:09:07AM |
Book Cover Information
| Image Source | syndetics |
|---|---|
| First Loaded | Feb 3, 2024 |
| Last Used | Mar 14, 2024 |
Marc Record
| First Detected | Jan 29, 2024 07:14:34 AM |
|---|---|
| Last File Modification Time | Jan 29, 2024 07:14:34 AM |
MARC Record
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| 006 | m o d | | ||
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| 020 | |z 9781119790112 | ||
| 020 | |a 9781119790129 (e-book) | ||
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| 245 | 1 | 0 | |a Customer data platforms :|b use people data to transform the future of marketing engagement /|c Martin Kihn, Chris O'Hara. |
| 264 | 1 | |a Hoboken, New Jersey :|b Wiley,|c [2021] | |
| 264 | 4 | |c 2021 | |
| 300 | |a 1 online resource (242 pages) | ||
| 336 | |a text|b txt|2 rdacontent | ||
| 337 | |a computer|b c|2 rdamedia | ||
| 338 | |a online resource|b cr|2 rdacarrier | ||
| 588 | |a Description based on print version record. | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Data-analyse. | |
| 650 | 0 | |a Direct marketing. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a O'Hara, Chris,|e author. | |
| 776 | 0 | 8 | |i Print version:|a Kihn, Martin.|t Customer data platforms : use people data to transform the future of marketing engagement.|d Hoboken, New Jersey : Wiley, c2021 |h 242 pages |z 9781119790112 |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yavapai-ebooks/detail.action?docID=6386105|x Yavapai College|y Yavapai College users click here |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/prescottcollege-ebooks/detail.action?docID=6386105|x Prescott College|y Prescott College users click here |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yln-ebooks/detail.action?docID=6386105|x Yavapai Library Network|y All other users click here |
