The new rules of green marketing : strategies, tools, and inspiration for sustainable branding
(Book - Regular Print)
Author
Published
Sheffield [England] : Greenleaf Publishing ;, [2011].
Physical Desc
xx, 252 pages : illustrations ; 23 cm
Status
Prescott College - CIRCCOLL - Circulating Collection
HF5413.O78 2011
1 available
HF5413.O78 2011
1 available
More Details
Published
Sheffield [England] : Greenleaf Publishing ;, [2011].
Format
Book - Regular Print
Language
English
Notes
Bibliography
Includes bibliographical references (pages 221-240) and index.
Description
Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. It's not because consumers suddenly prize sustainability above all. It's because savvy green marketers are no longer trying to "sell the earth"--Instead they're promoting the value their products provide: better health, superior performance, good taste, cost-effectiveness, or simply convenience. This central emphasis on primary benefits--the new rules--is critical to winning over the mainstream consumer. The New Rules of Green Marketing helps readers understand why value-based sustainabil.
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Location | Call Number | Status |
---|---|---|
Prescott College - CIRCCOLL - Circulating Collection | HF5413.O78 2011 | Find It Now |
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Citations
APA Citation, 7th Edition (style guide)
Ottman, J. A. (2011). The new rules of green marketing: strategies, tools, and inspiration for sustainable branding . Greenleaf Publishing ;.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Ottman, Jacquelyn A. 2011. The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding. Greenleaf Publishing.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Ottman, Jacquelyn A. The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding Greenleaf Publishing, 2011.
MLA Citation, 9th Edition (style guide)Ottman, Jacquelyn A. The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding Greenleaf Publishing ;, 2011.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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