Catalog Search Results
42) Social marketing and social change: strategies and tools for health, well-being, and the environment
Author
Publisher
Jossey-Bass
Pub. Date
c2013
Language
English
Description
"Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problems that are encountered in the practice of public health. Its comprehensive view of social marketing includes its research base, its applications to a diverse...
Author
Publisher
Wiley
Pub. Date
c2011
Language
English
Description
"There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, there is a world of free and very inexpensive ways to get the word out. Free Marketing takes us through all these online tips and tricks and explains how best to promote our businesses. However, the book goes beyond the obvious, it covers so much more than the online tricks you'd expect. Whilst half the book looks at online opportunities for...
Author
Publisher
Business Expert Press
Language
English
Description
This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of firm strategy selection. The first step in digital marketing is to understand your company and your brand. The next step is to put content and keywords on your website so that they can be found in search. The next step is to use the other delivery platforms...
Author
Publisher
Wiley
Pub. Date
[2023]
Language
English
Description
"A hands-on blueprint for reliably creating page-turning content (without pulling out your hair). In the revised and updated edition of Everybody Writes, veteran content marketer and author Ann Handley delivers expert guidance and insight into the process and strategy of content creation, production, and publishing. With practical, how-to advice designed to get results, this new edition features updated examples and developments, as well as a brand-new...
Author
Publisher
LID Publishing
Pub. Date
2020.
Language
English
Description
"The internet is shrinking the world; local brick and mortar businesses are finding more competition than ever before, primarily from 'out of towners' who conduct their business online. Consumers are thrilled with this change, empowered with information; no longer requiring a salesperson to start the buying process. So how does a local business compete in a world that has gone digital? The Business of Getting Business will educate and lead business...
Series
Marketing intelligence and planning volume 20, no. 6
Publisher
Emerald Group Publishing
Pub. Date
c2002
Language
English
Series
European Journal of Marketing volume 40, no. 3/4
Publisher
Emerald Group Publishing
Pub. Date
c2006
Language
English
Series
European journal of marketing volume .36, no. 3
Publisher
Emerald Group Publishing
Pub. Date
c2002
Language
English
Series
Marketing Intelligence and Planning volume 24, no. 4
Publisher
Emerald Group Publishing
Pub. Date
c2006
Language
English