Catalog Search Results
Author
Series
Successful Blog volume Book 4
Publisher
[CreateSpace Independent Publishing Platform]
Pub. Date
[2017]
Language
English
Author
Publisher
Portfolio/Penguin
Pub. Date
[2018]
Language
English
Description
Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference. Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing...
Author
Publisher
Portfolio/Penguin, an imprint of Penguin Random House LLC
Pub. Date
[2017]
Language
English
Description
Explores how some works and artists achieve longevity when most disappear after initial success.
"How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band...
Author
Series
Publisher
ReferencePoint Press
Pub. Date
[2024]
Language
English
Description
"Social media has become an important marketing strategy for many businesses. From social media influencers who share their lives, insights, and favorite products with their followers to those who work behind the scenes to build websites, create content, and make videos, there are many ways to use creativity and online savvy to earn a living or bring in some extra cash"--Provided by publisher.
Author
Publisher
HarperBusiness
Pub. Date
[2013]
Language
English
Description
"New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"--their next...
Author
Publisher
Apress
Pub. Date
[2020]
Language
English
Description
In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing-currently utilized with great success on Instagram and YouTube-is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up. Modern marketing professionals looking to adopt influencer marketing for their brands face equally...
Author
Publisher
Kogan Page
Pub. Date
2014.
Language
English
Description
"Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterised by the demand for constant innovation, rising pressure on budgets, the growth of social media and the impact of issues of sustainability and ethical issues. As the business landscape has transformed so have the fundamental areas marketers need to master to succeed. The...