Customers inside, customers outside designing and succeeding with enterprise customer-centricity concepts, practices, and applications
(eBook)
Published
New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014.
Edition
First edition.
Physical Desc
1 online resource (xxi, 129 pages) : illustrations.
Status
More Details
Format
eBook
Language
English
ISBN
9781606498972
Notes
General Note
Part of: 2013 digital library.
Bibliography
Includes bibliographical references (pages 125-126) and index.
Restrictions on Access
Access restricted to authorized users and institutions.
Description
Over the past several years, leading companies have entered a period of marketing and operational convergence, or intersection. During this time, those of us who actively follow, and consult in, such trends are witnessing significant multichannel media application (and resultant omnichannel application by consumers), along with more effective and pervasive customer data gathering, analysis, and application, a stronger enterprise-wide focus on customers, and recognition by senior executives that a dedicated high-level function, supported by a team and sufficient resources, is needed to lead and manage the customer experience. One of my business heroes is direct marketing pioneer, adman Les Wunderman. In the late 1960s, speaking about the future of interactive media, customer relationships, and customer experiences, he predicted many of the realities and challenges we are seeing today. The past decade has brought profound changes to consumer decision making and approaches to customer experience and marketing. Significant advances in communication technology are, at the same time, impacting all marketers and enterprises and in a big way. Marketers have to adjust their budgeting, relationship building, omnichannel influence and personalization methods, "Big Data" generation, analytics, and microsegmentation--all while attempting to hit the moving target that is their continuously transitioning customer base.
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Citations
APA Citation, 7th Edition (style guide)
Lowenstein, M. W. (2014). Customers inside, customers outside: designing and succeeding with enterprise customer-centricity concepts, practices, and applications (First edition.). Business Expert Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Lowenstein, Michael W., 1942-. 2014. Customers Inside, Customers Outside: Designing and Succeeding With Enterprise Customer-centricity Concepts, Practices, and Applications. Business Expert Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Lowenstein, Michael W., 1942-. Customers Inside, Customers Outside: Designing and Succeeding With Enterprise Customer-centricity Concepts, Practices, and Applications Business Expert Press, 2014.
MLA Citation, 9th Edition (style guide)Lowenstein, Michael W. Customers Inside, Customers Outside: Designing and Succeeding With Enterprise Customer-centricity Concepts, Practices, and Applications First edition., Business Expert Press, 2014.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
58b3875f-8458-6bc7-c46c-8122fa062fe1-eng
Grouping Information
| Grouped Work ID | 58b3875f-8458-6bc7-c46c-8122fa062fe1-eng |
|---|---|
| Full title | customers inside customers outside designing and succeeding with enterprise customer centricity concepts practices and applications |
| Author | lowenstein michael w |
| Grouping Category | book |
| Last Update | 2022-06-07 21:23:19PM |
| Last Indexed | 2024-05-21 03:38:53AM |
Book Cover Information
| Image Source | syndetics |
|---|---|
| First Loaded | Jun 25, 2022 |
| Last Used | May 21, 2024 |
Marc Record
| First Detected | Aug 09, 2021 01:41:23 PM |
|---|---|
| Last File Modification Time | Nov 22, 2021 09:37:54 AM |
MARC Record
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| 100 | 1 | |a Lowenstein, Michael W.,|d 1942-,|e author. | |
| 245 | 1 | 0 | |a Customers inside, customers outside |h [eBook]:|b designing and succeeding with enterprise customer-centricity concepts, practices, and applications /|c Michael W. Lowenstein. |
| 250 | |a First edition. | ||
| 264 | 1 | |a New York, New York (222 East 46th Street, New York, NY 10017) :|b Business Expert Press,|c 2014. | |
| 300 | |a 1 online resource (xxi, 129 pages) :|b illustrations. | ||
| 336 | |a text|2 rdacontent | ||
| 337 | |a computer|2 rdamedia | ||
| 338 | |a online resource|2 rdacarrier | ||
| 490 | 1 | |a Marketing strategy collection,|x 2150-9662 | |
| 500 | |a Part of: 2013 digital library. | ||
| 504 | |a Includes bibliographical references (pages 125-126) and index. | ||
| 505 | 0 | |a 1. The customer-centric enterprise -- 2. Customer and brand decision making and influence -- 3. Customer behavior measurement -- 4. Big customer data -- 5. Customer strategy and tactics (branding, communications, and relationships) -- Afterword -- Epilogue -- About the author -- Notes -- References -- Index. | |
| 506 | |a Access restricted to authorized users and institutions. | ||
| 520 | 3 | |a Over the past several years, leading companies have entered a period of marketing and operational convergence, or intersection. During this time, those of us who actively follow, and consult in, such trends are witnessing significant multichannel media application (and resultant omnichannel application by consumers), along with more effective and pervasive customer data gathering, analysis, and application, a stronger enterprise-wide focus on customers, and recognition by senior executives that a dedicated high-level function, supported by a team and sufficient resources, is needed to lead and manage the customer experience. One of my business heroes is direct marketing pioneer, adman Les Wunderman. In the late 1960s, speaking about the future of interactive media, customer relationships, and customer experiences, he predicted many of the realities and challenges we are seeing today. The past decade has brought profound changes to consumer decision making and approaches to customer experience and marketing. Significant advances in communication technology are, at the same time, impacting all marketers and enterprises and in a big way. Marketers have to adjust their budgeting, relationship building, omnichannel influence and personalization methods, "Big Data" generation, analytics, and microsegmentation--all while attempting to hit the moving target that is their continuously transitioning customer base. | |
| 588 | |a Title from PDF title page (viewed on January 25, 2014). | ||
| 650 | 0 | |a Customer relations. | |
| 650 | 0 | |a Relationship marketing. | |
| 653 | |a marketing | ||
| 653 | |a customer loyalty | ||
| 653 | |a customer centricity | ||
| 653 | |a customer experience | ||
| 653 | |a employee loyalty | ||
| 653 | |a employee ambassadorship | ||
| 653 | |a performance metrics | ||
| 653 | |a communication | ||
| 653 | |a corporate image and reputation | ||
| 653 | |a customer data | ||
| 653 | |a big data | ||
| 653 | |a chief customer officer | ||
| 653 | |a word-of-mouth | ||
| 653 | |a trust | ||
| 653 | |a brand | ||
| 653 | |a loyalty program | ||
| 653 | |a customer complaints | ||
| 653 | |a advertising | ||
| 653 | |a social media | ||
| 653 | |a leadership | ||
| 653 | |a relationships | ||
| 655 | 4 | |a Electronic books. | |
| 776 | 0 | 8 | |i Print version:|z 9781606498965 |
| 797 | 2 | |a ProQuest (Firm) | |
| 830 | 0 | |a 2013 digital library. | |
| 830 | 0 | |a Marketing strategy collection.|x 2150-9662 | |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yavapai-ebooks/detail.action?docID=1596823|x Yavapai College|y Yavapai College users click here to access |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/prescottcollege-ebooks/detail.action?docID=1596823|x Prescott College|y Prescott College users click here to access |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yln-ebooks/detail.action?docID=1596823|x Yavapai Library Network|y All other users click here to access |
| 945 | |a E-Book | ||
